Laurie Lamberth: IoT and ad:tech Strategist

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TripAdvisor Sees Deep Opportunities in Mobile at GigaOm Mobilize 2012 Conference

By Laurie, on September 24th, 2012%

Watch Adam Medros, TripAdvisor’s VP of Global Product, discuss how they are creating compelling mobile assistance for travelers with GigaOm Pro Analyst Laurie Lamberth in a video from GigaOm’s September 2012 Mobilize Conference. Adam summarizes discusses TripAdvisor’s learnings from their early mobile apps, along with how they are working to leverage the sensors on mobile phones to provide rich, location-specific information to travelers worldwide. . . . → Read More: TripAdvisor Sees Deep Opportunities in Mobile at GigaOm Mobilize 2012 Conference

Comments are closed   Archive   context aware, GigaOm, indoor LBS, LBS, LBS shopping, location-based services, mobile advertising, mobile coupons, mobile social networking, Mobile Web, Mobilize, wayfinding  

How to Win the Location-Based Shopping War: My Latest Research for GigaOm Pro

By Laurie, on September 24th, 2012%

The location-based shopping market is set to explode from $1 to $6+ billion in the U.S. by 2016, a compound annual growth rate of over 90%. GigaOm Pro analyst Laurie Lamberth, in a research note titled “How to Win the Location-Based Shopping War” digs into the trends, technologies and companies that are positioned to help the location shopping market achieve this predicted meteoric growth. Lamberth’s note is part of GigaOm Pro’s research anthology “Mobile Sector Analysis 2012,” released on September 19, 2012. The report is available free with a 7-day trial subscription: http://bit.ly/mobseg12GOPro. . . . → Read More: How to Win the Location-Based Shopping War: My Latest Research for GigaOm Pro

Comments are closed   Archive   check-in, context aware, GigaOm, LBS, LBS shopping, location-based services, mobile advertising, mobile coupons, mobile social networking, mobile wallet, Mobilize, wayfinding  

Mobilize 2012: The Mobile-First World — Sept 20-21, San Francisco

By Laurie, on September 14th, 2012%

GigaOm’s Mobilize 2012 conference, coming up next week, will be a gas! The two-day agenda is packed with technology titans including Dennis Crowley, founder of Foursquare, Vlad Sejnoha, CTO of Nuance and Michelle Munson, President, co-founder and CEO of Aspera. I’ll take the stage twice: on Thursday, September 20, I’ll chat with Adam Medros, TripAdvisor’s VP, Global Product about how to capitalize on the unique qualities of the mobile experience in a 20-minut fireside chat titled “Let Mobile be Mobile.” On Friday the 21st, I’ll join fellow GigaOm Pro Analyst Phil Hendrix and GigaOm’s VP Research, David Card, for an interactive session for GigaOm Pro subscribers titled “Making Mobile Shopping Pay.” . . . → Read More: Mobilize 2012: The Mobile-First World — Sept 20-21, San Francisco

Comments are closed   Archive   check-in, connected car, context aware, indoor LBS, Internet of Things, LBS, LBS shopping, location-based services, mobile advertising, mobile coupons, mobile social networking, mobile wallet, Mobile Web, Mobilize, wayfinding  

Are you a Planner? Know-it-All? Socialite? Slacker? Pick a Location-Based App for Holiday Shopping with a Little Help from Laurie Lamberth

By Laurie, on November 24th, 2010%

When you head to the Mall for holiday gift-shopping this season, take along one of the new location-enabled shopping apps to help you find bargains and zero in that “perfect gift.”   Laurie Lamberth’s December Connected World column, “With a Little Help from my Friends: Location-Based Shopping,” describes how these helpful assistants can earn . . . → Read More: Are you a Planner? Know-it-All? Socialite? Slacker? Pick a Location-Based App for Holiday Shopping with a Little Help from Laurie Lamberth

Comments are closed   Archive   check-in, connected devices, context aware, indoor LBS, LBS, LBS shopping, location-based services, mobile advertising, mobile coupons, mobile social networking, wayfinding  

Check In Here: Lamberth Kicks Off Telecom Council’s Mobile-Social Forum on Nov 17

By Laurie, on November 9th, 2010%

Location-based social networking and shopping applications have stolen the wireless stage during 2010 — and will do so again at the Telecom Council of Silicon Valley’s upcoming Mobile Forum on November 17 — “Check In Here: the Intersection of Hyperlocal and Mobile.” Laurie Lamberth will lead off this event with a 15-minute Analyst Overview, which will cover the history, status, trends and hot players in the LBS social and shopping appsphere. 2010 has been “the year of location services,” at least with respect to consumer applications. In January, . . . → Read More: Check In Here: Lamberth Kicks Off Telecom Council’s Mobile-Social Forum on Nov 17

Comments are closed   Archive   check-in, Cloud, indoor LBS, LBS shopping, location-based services, mobile social networking, Mobile Web, OOH, out-of-home advertising, Telecom Council, wayfinding  

Shopping Matters When it Comes to Location-Based Apps: New GigaOm Research Note from Laurie Lamberth

By Laurie, on September 27th, 2010%

GigaOm Pro has again tapped Laurie Lamberth to share her analysis and insights on the wireless industry, this time in a Research Note about the fresh set of location-based (LBS) consumer shopping apps that hit the scene in August, 2010. While these announcements — including shopping apps Shopkick, ShopAlerts, AisleBuyer and Facebook’s scene-stealing Places service — all landed in the headlines within two weeks, they represent the crest of a location services wave that’s been building from some time. Why is LBS so hot, all of a sudden? . . . → Read More: Shopping Matters When it Comes to Location-Based Apps: New GigaOm Research Note from Laurie Lamberth

Comments are closed   Archive   Cloud, GigaOm, indoor LBS, LBS, LBS shopping, location-based services, mobile social networking, Mobile Web, OOH, out-of-home advertising, wayfinding  

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