The Power of Mobile in the Marketing Mix: MMA 2013 San Francisco Forum

Golden_Gate_bridge

Mobile has emerged as one of the most compelling marketing channels during the past decade.  All of us are increasingly connected, with our mobile phones at hand 24/7.  Already, studies show that more than 50% of adults in all age groups use their mobile phone as a shopping tool.  As the Mobile Marketing Association . . . → Read More: The Power of Mobile in the Marketing Mix: MMA 2013 San Francisco Forum

Mobile Finally Saturates the Enterprise: MobileCON 2012 Recap

MobileCON 2012 Entrance

Mobile technologies have finally saturated the enterprise, as evidenced by the throngs of corporate CIO’s and other senior executives prowling the exhibit hall and educational sessions at MobileCON 2012 — CTIA’s renamed fall show, held in San Diego September 9-11, 2012. The conference centered on big themes in enterprise mobility, including “bring you own device” (BYOD), machine-to-machine communications (M2M), location-based services (LBS), long-term evolution networks (LTE), automotive applications, mobile payments and more. . . . → Read More: Mobile Finally Saturates the Enterprise: MobileCON 2012 Recap

Time to Pick Your Holiday Shopping Apps!

Pick Your Holiday Shopping Apps

With the holiday season right around the corner, it’s time to get your shopping ducks in a row. Mobile shopping applications offer more deals and features than ever.: can add items to a shopping list by scanning their bar code, be alerted to nearby deals, and receive recommendations for items you might be interested in purchasing based on your preferences or items already in the shopping cart. . . . → Read More: Time to Pick Your Holiday Shopping Apps!

Wireless Industry Gathering: CTIA Spring in Orlando, 3/22-24/2011

Mobile Life-CTIA Spring 2011

Once again, the global wireless industry will gather in Orlando, FL for the Cellular Telephone Industry Association’s (CTIA’s) Spring show. This year we’ll hear about LTE network roll-outs, cool connected devices and a rash of new high- and low-end handsets, plus the services, applications and cool new technologies that keep them all running. Cloud-based mobile services such as mobile wallet, mobile health, context-aware mobile advertising and location-based services (LBS) will also claim their share of the limelight. . . . → Read More: Wireless Industry Gathering: CTIA Spring in Orlando, 3/22-24/2011