Laurie Lamberth: IoT and ad:tech Strategist

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Shopping Matters When it Comes to Location-Based Apps: New GigaOm Research Note from Laurie Lamberth

By Laurie, on September 27th, 2010%

GigaOm Pro has again tapped Laurie Lamberth to share her analysis and insights on the wireless industry, this time in a Research Note about the fresh set of location-based (LBS) consumer shopping apps that hit the scene in August, 2010. While these announcements — including shopping apps Shopkick, ShopAlerts, AisleBuyer and Facebook’s scene-stealing Places service — all landed in the headlines within two weeks, they represent the crest of a location services wave that’s been building from some time. Why is LBS so hot, all of a sudden? . . . → Read More: Shopping Matters When it Comes to Location-Based Apps: New GigaOm Research Note from Laurie Lamberth

Comments are closed   Archive   Cloud, GigaOm, indoor LBS, LBS, LBS shopping, location-based services, mobile social networking, Mobile Web, OOH, out-of-home advertising, wayfinding  

Digital Hollywood Recap: Santa Monica, May 4-7, 2009

By Laurie, on May 7th, 2009%
Digital Hollywood, audience metrics, Cloud, connected devices, digital signage, indoor LBS, LBS, location-based services, M2M, mobile social networking

The Digital Hollywood Spring conference, held in Santa Monica May 4-7, 2009, provided many useful insights on digital media and how mobile can dramatically expand distribution. Insights gleaned from the conference are summarized here, around these topics: Event/Industry Overall Feel, The Living Room as “Ground Zero,” Hypertargeted Advertising, Mobility, the dawn of “Medialess Media,” and thoughts about the conference i . . . → Read More: Digital Hollywood Recap: Santa Monica, May 4-7, 2009

Comments are closed   Archive   audience metrics, Cloud, connected devices, Digital Hollywood, digital signage, indoor LBS, LBS, location-based services, M2M, mobile social networking  
 
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