GigaOm Pro has again tapped Laurie Lamberth to share her analysis and insights on the wireless industry, this time in a Research Note about the fresh set of location-based (LBS) consumer shopping apps that hit the scene in August, 2010. While these announcements — including shopping apps Shopkick, ShopAlerts, AisleBuyer and Facebook’s scene-stealing Places service — all landed in the headlines within two weeks, they represent the crest of a location services wave that’s been building from some time. Why is LBS so hot, all of a sudden?
The Digital Hollywood Spring conference, held in Santa Monica May 4-7, 2009, provided many useful insights on digital media and how mobile can dramatically expand distribution. Insights gleaned from the conference are summarized here, around these topics: Event/Industry Overall Feel, The Living Room as “Ground Zero,” Hypertargeted Advertising, Mobility, the dawn of “Medialess Media,” and thoughts about the conference i