Laurie Lamberth: IoT and ad:tech Strategist

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CTIA Super Mobility Week – Las Vegas, September 8-11, 2014

By Laurie, on April 9th, 2014%
CTIA, connected devices, embedded, Internet of Things, LBS, location-based services, M2M, mobile advertising, MobileCon, mobile coupons, mobile social networking, mobile wallet, Mobile Web, vehicle telematics

CTIA – the Cellular Telephone Industry Association – has rolled their former fall and spring conferences into SUPER MOBILITY WEEK, to be held at the Sands Convention Center in Las Vegas September 8-11, 2015. This all-in-one mobile techfest will bring together the North American mobile industry like never before . . . → Read More: CTIA Super Mobility Week – Las Vegas, September 8-11, 2014

Comments are closed   Archive   connected devices, CTIA, embedded, Internet of Things, LBS, location-based services, M2M, mobile advertising, mobile coupons, mobile social networking, mobile wallet, Mobile Web, MobileCon, vehicle telematics  

Ad:Tech West – San Francisco, CA – March 26-27, 2014

By Laurie, on January 31st, 2014%

Dig into what’s new in digital advertising with me at Ad:Tech West in San Francisco March 26-27, 2014.  The conference sponsor, DMG Events USA, promises:

“… two action-packed days with keynotes, education led by digital marketing’s best and brightest, hundreds of leading-edge suppliers, nonstop networking” with …”8,500+ marketing and technology professionals from all over . . . → Read More: Ad:Tech West – San Francisco, CA – March 26-27, 2014

Comments are closed   Archive   ad:tech, audience metrics, context aware, demographics, indoor LBS, LBS shopping, location-based services, mobile advertising, mobile social networking, mobile wallet, Mobile Web  

TripAdvisor Sees Deep Opportunities in Mobile at GigaOm Mobilize 2012 Conference

By Laurie, on September 24th, 2012%

Watch Adam Medros, TripAdvisor’s VP of Global Product, discuss how they are creating compelling mobile assistance for travelers with GigaOm Pro Analyst Laurie Lamberth in a video from GigaOm’s September 2012 Mobilize Conference. Adam summarizes discusses TripAdvisor’s learnings from their early mobile apps, along with how they are working to leverage the sensors on mobile phones to provide rich, location-specific information to travelers worldwide. . . . → Read More: TripAdvisor Sees Deep Opportunities in Mobile at GigaOm Mobilize 2012 Conference

Comments are closed   Archive   context aware, GigaOm, indoor LBS, LBS, LBS shopping, location-based services, mobile advertising, mobile coupons, mobile social networking, Mobile Web, Mobilize, wayfinding  

How to Win the Location-Based Shopping War: My Latest Research for GigaOm Pro

By Laurie, on September 24th, 2012%

The location-based shopping market is set to explode from $1 to $6+ billion in the U.S. by 2016, a compound annual growth rate of over 90%. GigaOm Pro analyst Laurie Lamberth, in a research note titled “How to Win the Location-Based Shopping War” digs into the trends, technologies and companies that are positioned to help the location shopping market achieve this predicted meteoric growth. Lamberth’s note is part of GigaOm Pro’s research anthology “Mobile Sector Analysis 2012,” released on September 19, 2012. The report is available free with a 7-day trial subscription: http://bit.ly/mobseg12GOPro. . . . → Read More: How to Win the Location-Based Shopping War: My Latest Research for GigaOm Pro

Comments are closed   Archive   check-in, context aware, GigaOm, LBS, LBS shopping, location-based services, mobile advertising, mobile coupons, mobile social networking, mobile wallet, Mobilize, wayfinding  

Mobilize 2012: The Mobile-First World — Sept 20-21, San Francisco

By Laurie, on September 14th, 2012%

GigaOm’s Mobilize 2012 conference, coming up next week, will be a gas! The two-day agenda is packed with technology titans including Dennis Crowley, founder of Foursquare, Vlad Sejnoha, CTO of Nuance and Michelle Munson, President, co-founder and CEO of Aspera. I’ll take the stage twice: on Thursday, September 20, I’ll chat with Adam Medros, TripAdvisor’s VP, Global Product about how to capitalize on the unique qualities of the mobile experience in a 20-minut fireside chat titled “Let Mobile be Mobile.” On Friday the 21st, I’ll join fellow GigaOm Pro Analyst Phil Hendrix and GigaOm’s VP Research, David Card, for an interactive session for GigaOm Pro subscribers titled “Making Mobile Shopping Pay.” . . . → Read More: Mobilize 2012: The Mobile-First World — Sept 20-21, San Francisco

Comments are closed   Archive   check-in, connected car, context aware, indoor LBS, Internet of Things, LBS, LBS shopping, location-based services, mobile advertising, mobile coupons, mobile social networking, mobile wallet, Mobile Web, Mobilize, wayfinding  

A New World with Metawatch

By Laurie, on March 19th, 2012%

Metawatch, a handsome connected watch, increases the “signal to noise” ratio of daily life with at-a-glance awareness of what’s happening on your smartphone. . . . → Read More: A New World with Metawatch

Comments are closed   Archive   android, bluetooth, context aware, embedded, Internet of Things, metawatch, mobile social networking, Mobile Web, ubicomp, ubiquitous computing  

Mobile is Everywhere. Opportunity is Everywhere. Mobilize 2011, September 26-27, San Francisco

By Laurie, on September 10th, 2011%
Mobilize

Opportunity. Everywhere. That’s what Mobilize 2011 is about: the conjunction of mobile computing and cloud-based services will unleash an entire new wave of product and market growth. At Mobilize 2011, you’ll see how Cloud Computing and Mobile Web creates the beginning of a hockey-stick growth opportunity for connected devices and the Colud-based solutions they talk to. Be there or be disconnected! . . . → Read More: Mobile is Everywhere. Opportunity is Everywhere. Mobilize 2011, September 26-27, San Francisco

Comments are closed   Archive   Cloud, connected devices, embedded, GigaOm, Internet of Things, M2M, mobile social networking, Mobile Web, Mobilize  

Are you a Planner? Know-it-All? Socialite? Slacker? Pick a Location-Based App for Holiday Shopping with a Little Help from Laurie Lamberth

By Laurie, on November 24th, 2010%

When you head to the Mall for holiday gift-shopping this season, take along one of the new location-enabled shopping apps to help you find bargains and zero in that “perfect gift.”   Laurie Lamberth’s December Connected World column, “With a Little Help from my Friends: Location-Based Shopping,” describes how these helpful assistants can earn . . . → Read More: Are you a Planner? Know-it-All? Socialite? Slacker? Pick a Location-Based App for Holiday Shopping with a Little Help from Laurie Lamberth

Comments are closed   Archive   check-in, connected devices, context aware, indoor LBS, LBS, LBS shopping, location-based services, mobile advertising, mobile coupons, mobile social networking, wayfinding  

Check In Here: Lamberth Kicks Off Telecom Council’s Mobile-Social Forum on Nov 17

By Laurie, on November 9th, 2010%

Location-based social networking and shopping applications have stolen the wireless stage during 2010 — and will do so again at the Telecom Council of Silicon Valley’s upcoming Mobile Forum on November 17 — “Check In Here: the Intersection of Hyperlocal and Mobile.” Laurie Lamberth will lead off this event with a 15-minute Analyst Overview, which will cover the history, status, trends and hot players in the LBS social and shopping appsphere. 2010 has been “the year of location services,” at least with respect to consumer applications. In January, . . . → Read More: Check In Here: Lamberth Kicks Off Telecom Council’s Mobile-Social Forum on Nov 17

Comments are closed   Archive   check-in, Cloud, indoor LBS, LBS shopping, location-based services, mobile social networking, Mobile Web, OOH, out-of-home advertising, Telecom Council, wayfinding  

Not your Father’s Wireless Networks: LBS, Android, Car Apps, mGiving & Mobile Social Steal the Show at CTIA Enterprise/Apps and Mobilize 2010

By Laurie, on October 19th, 2010%

The U.S. mobile industry has an upbeat feel this fall: LTE is finally here with MetroPCS’s scoop-the-big-guys Vegas launch, sexy new devices such as Samsung’s Android-inside Galaxy Tab(let) are generating excitement, and location intelligence is enabling huge crop of context-aware consumer and enterprise apps and services. What’s Hot? Location, location, location: context-aware mobile ad and marketing platforms. Android everywhere. Apps for your car, TV and appliances. Mobile payments and mGiving. Social-social-social-social-social. The Cloud brings large-scale computing resources to miniaturized mobile devices. And more… . . . → Read More: Not your Father’s Wireless Networks: LBS, Android, Car Apps, mGiving & Mobile Social Steal the Show at CTIA Enterprise/Apps and Mobilize 2010

Comments are closed   Archive   android, check-in, Cloud, connected car, connected devices, context aware, CTIA, GigaOm, LBS, LBS shopping, location-based services, M2M, mGiving, mobile social networking, Mobile Web, Mobilize, Wireless Hall of Fame, Wireless History Foundation  
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