By Laurie, on May 10th, 2013%
 Showrooming. Everybody’s heard of it by now—conniving shoppers checking out a product in a retail store, then buying it online later for less. Best Buy’s 2012 stock price tumble was largely blamed on showrooming, while other retailers including Target, ToysRUs and PetSmart also felt showrooming’s effect on their bottom lines. But this emphasis on showrooming is misplaced, in my view, and I’m not alone. . . . → Read More: How Retailers Can Outdo Showrooming with In-Store Wi-Fi: My Latest Research for GigaOm Pro
By Laurie, on December 13th, 2012%
 [ January 29, 2013 to January 30, 2013. ] Mobile has emerged as one of the most compelling marketing channels during the past decade. All of us are increasingly connected, with our mobile phones at hand 24/7. Already, studies show that more than 50% of adults in all age groups use their mobile phone as a shopping tool. As the Mobile Marketing Association (MMA) [...] . . . → Read More: The Power of Mobile in the Marketing Mix: MMA 2013 San Francisco Forum
By Laurie, on September 24th, 2012%
 Watch Adam Medros, TripAdvisor’s VP of Global Product, discuss how they are creating compelling mobile assistance for travelers in a new video from GigaOm Pro. Adam summarizes discusses TripAdvisor’s learnings from their early mobile apps with GigaOm Pro Analyst Laurie Lamberth, along with how they are working to leverage the sensors on mobile phones to provide rich, location-specific information to travelers worldwide. . . . → Read More: TripAdvisor Sees Deep Opportunities in Mobile at GigaOm Mobilize 2012 Conference
By Laurie, on September 24th, 2012%
 The location-based shopping market is set to explode from $1 to $6+ billion in the U.S. by 2016, a compound annual growth rate of over 90%. GigaOm Pro analyst Laurie Lamberth, in a research note titled “How to Win the Location-Based Shopping War” digs into the trends, technologies and companies that are positioned to help the location shopping market achieve this predicted meteoric growth. Lamberth’s note is part of GigaOm Pro’s research anthology “Mobile Sector Analysis 2012,” released on September 19, 2012. The report is available free with a 7-day trial subscription: http://bit.ly/mobseg12GOPro. . . . → Read More: How to Win the Location-Based Shopping War: My Latest Research for GigaOm Pro
By Laurie, on September 14th, 2012%
 [ September 20, 2012 8:20 AM to September 21, 2012 6:00 PM. ] GigaOm’s Mobilize 2012 conference, coming up next week, will be a gas! The two-day agenda is packed with technology titans including Dennis Crowley, founder of Foursquare, Vlad Sejnoha, CTO of Nuance and Michelle Munson, President, co-founder and CEO of Aspera. I’ll take the stage twice: on Thursday, September 20, I’ll chat with Adam Medros, TripAdvisor’s VP, Global Product about how to capitalize on the unique qualities of the mobile experience in a 20-minut fireside chat titled “Let Mobile be Mobile.” On Friday the 21st, I’ll join fellow GigaOm Pro Analyst Phil Hendrix and GigaOm’s VP Research, David Card, for an interactive session for GigaOm Pro subscribers titled “Making Mobile Shopping Pay.” . . . → Read More: Mobilize 2012: The Mobile-First World — Sept 20-21, San Francisco
By Laurie, on September 14th, 2012%
 With the holiday season right around the corner, it’s time to get your shopping ducks in a row. Mobile shopping applications offer more deals and features than ever.: can add items to a shopping list by scanning their bar code, be alerted to nearby deals, and receive recommendations for items you might be interested in purchasing based on your preferences or items already in the shopping cart. . . . → Read More: Time to Pick Your Holiday Shopping Apps!
By Laurie, on November 24th, 2010%
 When you head to the Mall for holiday gift-shopping this season, take along one of the new location-enabled shopping apps to help you find bargains and zero in that “perfect gift.” Laurie Lamberth’s December Connected World column, “With a Little Help from my Friends: Location-Based Shopping,” describes how these helpful assistants can earn you [...] . . . → Read More: Are you a Planner? Know-it-All? Socialite? Slacker? Pick a Location-Based App for Holiday Shopping with a Little Help from Laurie Lamberth
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