How Retailers Can Outdo Showrooming with In-Store Wi-Fi: My Latest Research for GigaOm Pro

indoor LBS, LBS shopping, mobile coupons, mobile advertising, showrooming

Showrooming. Everybody’s heard of it by now—conniving shoppers checking out a product in a retail store, then buying it online later for less. Best Buy’s 2012 stock price tumble was largely blamed on showrooming, while other retailers including Target, ToysRUs and PetSmart also felt showrooming’s effect on their bottom lines. But this emphasis on showrooming is misplaced, in my view, and I’m not alone. . . . → Read More: How Retailers Can Outdo Showrooming with In-Store Wi-Fi: My Latest Research for GigaOm Pro

The Power of Mobile in the Marketing Mix: MMA 2013 San Francisco Forum

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Mobile has emerged as one of the most compelling marketing channels during the past decade.  All of us are increasingly connected, with our mobile phones at hand 24/7.  Already, studies show that more than 50% of adults in all age groups use their mobile phone as a shopping tool.  As the Mobile Marketing Association . . . → Read More: The Power of Mobile in the Marketing Mix: MMA 2013 San Francisco Forum

Time to Pick Your Holiday Shopping Apps!

Pick Your Holiday Shopping Apps

With the holiday season right around the corner, it’s time to get your shopping ducks in a row. Mobile shopping applications offer more deals and features than ever.: can add items to a shopping list by scanning their bar code, be alerted to nearby deals, and receive recommendations for items you might be interested in purchasing based on your preferences or items already in the shopping cart. . . . → Read More: Time to Pick Your Holiday Shopping Apps!