CTIA – the Cellular Telephone Industry Association – has rolled their former fall and spring conferences into SUPER MOBILITY WEEK, to be held at the Sands Convention Center in Las Vegas September 8-11, 2015. This all-in-one mobile techfest will bring together the North American mobile industry like never before
Laurie Lamberth’s first-ever newsletter is now available! Titled “2014 Mobile and Ad:Tech Forecast,” the article addresses four big trends Laurie sees for 2014 including: The Internet of Things is Finally Here, Fragmented Value Chain? That’s an Understatement!, All Networks Eventually Become Advertising Channels – or – How I Started Out in Mobile and Wound Up in Mad Men, and Multi-Screen is Where it’s At and Mobile is a Huge Part of the Mix. To read the full newsletter, and/or subscribe to receive further issues, read on!
Dig into what’s new in digital advertising with me at Ad:Tech West in San Francisco
Showrooming. Everybody’s heard of it by now—conniving shoppers checking out a product in a retail store, then buying it online later for less. Best Buy’s 2012 stock price tumble was largely blamed on showrooming, while other retailers including Target, ToysRUs and PetSmart also felt showrooming’s effect on their bottom lines. But this emphasis on showrooming is misplaced, in my view, and I’m not alone.
Mobile has emerged as one of the most compelling marketing channels during the past decade.
Watch Adam Medros, TripAdvisor’s VP of Global Product, discuss how they are creating compelling mobile assistance for travelers with GigaOm Pro Analyst Laurie Lamberth in a video from GigaOm’s September 2012 Mobilize Conference. Adam summarizes discusses TripAdvisor’s learnings from their early mobile apps, along with how they are working to leverage the sensors on mobile phones to provide rich, location-specific information to travelers worldwide.
The location-based shopping market is set to explode from $1 to $6+ billion in the U.S. by 2016, a compound annual growth rate of over 90%. GigaOm Pro analyst Laurie Lamberth, in a research note titled “How to Win the Location-Based Shopping War” digs into the trends, technologies and companies that are positioned to help the location shopping market achieve this predicted meteoric growth. Lamberth’s note is part of GigaOm Pro’s research anthology “Mobile Sector Analysis 2012,” released on September 19, 2012. The report is available free with a 7-day trial subscription: http://bit.ly/mobseg12GOPro.
GigaOm’s Mobilize 2012 conference, coming up next week, will be a gas! The two-day agenda is packed with technology titans including Dennis Crowley, founder of Foursquare, Vlad Sejnoha, CTO of Nuance and Michelle Munson, President, co-founder and CEO of Aspera. I’ll take the stage twice: on Thursday, September 20, I’ll chat with Adam Medros, TripAdvisor’s VP, Global Product about how to capitalize on the unique qualities of the mobile experience in a 20-minut fireside chat titled “Let Mobile be Mobile.” On Friday the 21st, I’ll join fellow GigaOm Pro Analyst Phil Hendrix and GigaOm’s VP Research, David Card, for an interactive session for GigaOm Pro subscribers titled “Making Mobile Shopping Pay.”
With the holiday season right around the corner, it’s time to get your shopping ducks in a row. Mobile shopping applications offer more deals and features than ever.: can add items to a shopping list by scanning their bar code, be alerted to nearby deals, and receive recommendations for items you might be interested in purchasing based on your preferences or items already in the shopping cart.
Once again, the global wireless industry will gather in Orlando, FL for the Cellular Telephone Industry Association’s (CTIA’s) Spring show. This year we’ll hear about LTE network roll-outs, cool connected devices and a rash of new high- and low-end handsets, plus the services, applications and cool new technologies that keep them all running. Cloud-based mobile services such as mobile wallet, mobile health, context-aware mobile advertising and location-based services (LBS) will also claim their share of the limelight.