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 CTIA – the Cellular Telephone Industry Association – has rolled their former fall and spring conferences into SUPER MOBILITY WEEK, to be held at the Sands Convention Center in Las Vegas September 8-11, 2015. This all-in-one mobile techfest will bring together the North American mobile industry like never before . . . → Read More: CTIA Super Mobility Week – Las Vegas, September 8-11, 2014  Laurie Lamberth’s first-ever newsletter is now available! Titled “2014 Mobile and Ad:Tech Forecast,” the article addresses four big trends Laurie sees for 2014 including: The Internet of Things is Finally Here, Fragmented Value Chain? That’s an Understatement!, All Networks Eventually Become Advertising Channels – or – How I Started Out in Mobile and Wound Up in Mad Men, and Multi-Screen is Where it’s At and Mobile is a Huge Part of the Mix. To read the full newsletter, and/or subscribe to receive further issues, read on! . . . → Read More: 2014 Mobile and Ad:Tech Forecast – Lamberth Q1 2014 Newsletter  Comments are closed  Archive  ad:tech, AlwaysOn, ces, Connected World Magazine, CTIA, digital media, GigaOm, Internet of Things, M2M, mobile, mobile advertising, MobileCon  Dig into what’s new in digital advertising with me at Ad:Tech West in San Francisco March 26-27, 2014. The conference sponsor, DMG Events USA, promises: “… two action-packed days with keynotes, education led by digital marketing’s best and brightest, hundreds of leading-edge suppliers, nonstop networking” with …”8,500+ marketing and technology professionals from all over . . . → Read More: Ad:Tech West – San Francisco, CA – March 26-27, 2014  Showrooming. Everybody’s heard of it by now—conniving shoppers checking out a product in a retail store, then buying it online later for less. Best Buy’s 2012 stock price tumble was largely blamed on showrooming, while other retailers including Target, ToysRUs and PetSmart also felt showrooming’s effect on their bottom lines. But this emphasis on showrooming is misplaced, in my view, and I’m not alone. . . . → Read More: How Retailers Can Outdo Showrooming with In-Store Wi-Fi: My Latest Research for GigaOm Pro Comments are closed Archive indoor LBS, LBS shopping, mobile advertising, mobile coupons, showrooming  Mobile has emerged as one of the most compelling marketing channels during the past decade. All of us are increasingly connected, with our mobile phones at hand 24/7. Already, studies show that more than 50% of adults in all age groups use their mobile phone as a shopping tool. As the Mobile Marketing Association . . . → Read More: The Power of Mobile in the Marketing Mix: MMA 2013 San Francisco Forum Comments are closed Archive audience metrics, check-in, indoor LBS, LBS, LBS shopping, mobile advertising, mobile coupons, mobile wallet  Watch Adam Medros, TripAdvisor’s VP of Global Product, discuss how they are creating compelling mobile assistance for travelers with GigaOm Pro Analyst Laurie Lamberth in a video from GigaOm’s September 2012 Mobilize Conference. Adam summarizes discusses TripAdvisor’s learnings from their early mobile apps, along with how they are working to leverage the sensors on mobile phones to provide rich, location-specific information to travelers worldwide. . . . → Read More: TripAdvisor Sees Deep Opportunities in Mobile at GigaOm Mobilize 2012 Conference Comments are closed Archive context aware, GigaOm, indoor LBS, LBS, LBS shopping, location-based services, mobile advertising, mobile coupons, mobile social networking, Mobile Web, Mobilize, wayfinding  The location-based shopping market is set to explode from $1 to $6+ billion in the U.S. by 2016, a compound annual growth rate of over 90%. GigaOm Pro analyst Laurie Lamberth, in a research note titled “How to Win the Location-Based Shopping War” digs into the trends, technologies and companies that are positioned to help the location shopping market achieve this predicted meteoric growth. Lamberth’s note is part of GigaOm Pro’s research anthology “Mobile Sector Analysis 2012,” released on September 19, 2012. The report is available free with a 7-day trial subscription: http://bit.ly/mobseg12GOPro. . . . → Read More: How to Win the Location-Based Shopping War: My Latest Research for GigaOm Pro Comments are closed Archive check-in, context aware, GigaOm, LBS, LBS shopping, location-based services, mobile advertising, mobile coupons, mobile social networking, mobile wallet, Mobilize, wayfinding  GigaOm’s Mobilize 2012 conference, coming up next week, will be a gas! The two-day agenda is packed with technology titans including Dennis Crowley, founder of Foursquare, Vlad Sejnoha, CTO of Nuance and Michelle Munson, President, co-founder and CEO of Aspera. I’ll take the stage twice: on Thursday, September 20, I’ll chat with Adam Medros, TripAdvisor’s VP, Global Product about how to capitalize on the unique qualities of the mobile experience in a 20-minut fireside chat titled “Let Mobile be Mobile.” On Friday the 21st, I’ll join fellow GigaOm Pro Analyst Phil Hendrix and GigaOm’s VP Research, David Card, for an interactive session for GigaOm Pro subscribers titled “Making Mobile Shopping Pay.” . . . → Read More: Mobilize 2012: The Mobile-First World — Sept 20-21, San Francisco  With the holiday season right around the corner, it’s time to get your shopping ducks in a row. Mobile shopping applications offer more deals and features than ever.: can add items to a shopping list by scanning their bar code, be alerted to nearby deals, and receive recommendations for items you might be interested in purchasing based on your preferences or items already in the shopping cart. . . . → Read More: Time to Pick Your Holiday Shopping Apps! Comments are closed Archive connected devices, context aware, indoor LBS, LBS shopping, location-based services, mobile advertising, mobile coupons, mobile wallet  Once again, the global wireless industry will gather in Orlando, FL for the Cellular Telephone Industry Association’s (CTIA’s) Spring show. This year we’ll hear about LTE network roll-outs, cool connected devices and a rash of new high- and low-end handsets, plus the services, applications and cool new technologies that keep them all running. Cloud-based mobile services such as mobile wallet, mobile health, context-aware mobile advertising and location-based services (LBS) will also claim their share of the limelight. . . . → Read More: Wireless Industry Gathering: CTIA Spring in Orlando, 3/22-24/2011 Comments are closed Archive Cloud, connected devices, CTIA, Internet of Things, LBS, location-based services, M2M, mobile advertising, mobile wallet, Mobile Web |
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Copyright © 2020 Laurie Lamberth: IoT and ad:tech Strategist - All Rights Reserved |
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