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2014 Mobile and Ad:Tech Forecast – Lamberth Q1 2014 Newsletter

Laurie Lamberth’s first-ever newsletter is now available! Titled “2014 Mobile and Ad:Tech Forecast,” the article addresses four big trends Laurie sees for 2014 including: The Internet of Things is Finally Here, Fragmented Value Chain? That’s an Understatement!, All Networks Eventually Become Advertising Channels – or – How I Started Out in Mobile and Wound Up in Mad Men, and Multi-Screen is Where it’s At and Mobile is a Huge Part of the Mix. To read the full newsletter, and/or subscribe to receive further issues, read on!

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How Retailers Can Outdo Showrooming with In-Store Wi-Fi: My Latest Research for GigaOm Pro

Showrooming. Everybody’s heard of it by now—conniving shoppers checking out a product in a retail store, then buying it online later for less. Best Buy’s 2012 stock price tumble was largely blamed on showrooming, while other retailers including Target, ToysRUs and PetSmart also felt showrooming’s effect on their bottom lines. But this emphasis on showrooming is misplaced, in my view, and I’m not alone.

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Time to Pick Your Holiday Shopping Apps!

With the holiday season right around the corner, it’s time to get your shopping ducks in a row. Mobile shopping applications offer more deals and features than ever.: can add items to a shopping list by scanning their bar code, be alerted to nearby deals, and receive recommendations for items you might be interested in purchasing based on your preferences or items already in the shopping cart.

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Wireless Industry Gathering: CTIA Spring in Orlando, 3/22-24/2011

Once again, the global wireless industry will gather in Orlando, FL for the Cellular Telephone Industry Association’s (CTIA’s) Spring show. This year we’ll hear about LTE network roll-outs, cool connected devices and a rash of new high- and low-end handsets, plus the services, applications and cool new technologies that keep them all running. Cloud-based mobile services such as mobile wallet, mobile health, context-aware mobile advertising and location-based services (LBS) will also claim their share of the limelight.