By Laurie, on March 14th, 2013%
 [ June 10, 2013 to June 13, 2013. ] This year the Connected World Conference captures the heart of the Silicon Valley, June 10-13 at the Santa Clara Convention Center. This year’s program includes a Gadget Giveaway and M2M App Challenge, and speakers from United Parcel Service, Progressive Insurance, Hewlett Packard, at&t, T-Mobile, Sprint, and more. . . . → Read More: Connected World Conference, Santa Clara – June, 2013
By Laurie, on January 17th, 2013%
 [ December 11, 2012; ] Five leading experts in location-based services, and I, shared a lively discussion on the current state of mobile phone location accuracy at the Telecom Council of Silicon Valley’s December, 2012 Mobile Forum: Locations & Beyond. Our 50-minute conversation focused on how to improve the accuracy of mobile phone location fixes, both indoors and out. Here are a few highlights from the panel: . . . → Read More: You’re Where? Telecom Council Panel on Mobile Location Accuracy
By Laurie, on December 13th, 2012%
 [ January 29, 2013 to January 30, 2013. ] Mobile has emerged as one of the most compelling marketing channels during the past decade. All of us are increasingly connected, with our mobile phones at hand 24/7. Already, studies show that more than 50% of adults in all age groups use their mobile phone as a shopping tool. As the Mobile Marketing Association (MMA) [...] . . . → Read More: The Power of Mobile in the Marketing Mix: MMA 2013 San Francisco Forum
By Laurie, on October 18th, 2012%
 Mobile technologies have finally saturated the enterprise, as evidenced by the throngs of corporate CIO’s and other senior executives prowling the exhibit hall and educational sessions at MobileCON 2012 — CTIA’s renamed fall show, held in San Diego September 9-11, 2012. The conference centered on big themes in enterprise mobility, including “bring you own device” (BYOD), machine-to-machine communications (M2M), location-based services (LBS), long-term evolution networks (LTE), automotive applications, mobile payments and more. . . . → Read More: Mobile Finally Saturates the Enterprise: MobileCON 2012 Recap
By Laurie, on September 24th, 2012%
 Watch Adam Medros, TripAdvisor’s VP of Global Product, discuss how they are creating compelling mobile assistance for travelers in a new video from GigaOm Pro. Adam summarizes discusses TripAdvisor’s learnings from their early mobile apps with GigaOm Pro Analyst Laurie Lamberth, along with how they are working to leverage the sensors on mobile phones to provide rich, location-specific information to travelers worldwide. . . . → Read More: TripAdvisor Sees Deep Opportunities in Mobile at GigaOm Mobilize 2012 Conference
By Laurie, on September 24th, 2012%
 The location-based shopping market is set to explode from $1 to $6+ billion in the U.S. by 2016, a compound annual growth rate of over 90%. GigaOm Pro analyst Laurie Lamberth, in a research note titled “How to Win the Location-Based Shopping War” digs into the trends, technologies and companies that are positioned to help the location shopping market achieve this predicted meteoric growth. Lamberth’s note is part of GigaOm Pro’s research anthology “Mobile Sector Analysis 2012,” released on September 19, 2012. The report is available free with a 7-day trial subscription: http://bit.ly/mobseg12GOPro. . . . → Read More: How to Win the Location-Based Shopping War: My Latest Research for GigaOm Pro
By Laurie, on September 14th, 2012%
 [ September 20, 2012 8:20 AM to September 21, 2012 6:00 PM. ] GigaOm’s Mobilize 2012 conference, coming up next week, will be a gas! The two-day agenda is packed with technology titans including Dennis Crowley, founder of Foursquare, Vlad Sejnoha, CTO of Nuance and Michelle Munson, President, co-founder and CEO of Aspera. I’ll take the stage twice: on Thursday, September 20, I’ll chat with Adam Medros, TripAdvisor’s VP, Global Product about how to capitalize on the unique qualities of the mobile experience in a 20-minut fireside chat titled “Let Mobile be Mobile.” On Friday the 21st, I’ll join fellow GigaOm Pro Analyst Phil Hendrix and GigaOm’s VP Research, David Card, for an interactive session for GigaOm Pro subscribers titled “Making Mobile Shopping Pay.” . . . → Read More: Mobilize 2012: The Mobile-First World — Sept 20-21, San Francisco
By Laurie, on January 2nd, 2011%
 [ March 22, 2011 to March 24, 2011. ] Once again, the global wireless industry will gather in Orlando, FL for the Cellular Telephone Industry Association’s (CTIA’s) Spring show. This year we’ll hear about LTE network roll-outs, cool connected devices and a rash of new high- and low-end handsets, plus the services, applications and cool new technologies that keep them all running. Cloud-based mobile services such as mobile wallet, mobile health, context-aware mobile advertising and location-based services (LBS) will also claim their share of the limelight. . . . → Read More: Wireless Industry Gathering: CTIA Spring in Orlando, 3/22-24/2011
By Laurie, on November 24th, 2010%
 When you head to the Mall for holiday gift-shopping this season, take along one of the new location-enabled shopping apps to help you find bargains and zero in that “perfect gift.” Laurie Lamberth’s December Connected World column, “With a Little Help from my Friends: Location-Based Shopping,” describes how these helpful assistants can earn you [...] . . . → Read More: Are you a Planner? Know-it-All? Socialite? Slacker? Pick a Location-Based App for Holiday Shopping with a Little Help from Laurie Lamberth
By Laurie, on October 19th, 2010%
 The U.S. mobile industry has an upbeat feel this fall: LTE is finally here with MetroPCS’s scoop-the-big-guys Vegas launch, sexy new devices such as Samsung’s Android-inside Galaxy Tab(let) are generating excitement, and location intelligence is enabling huge crop of context-aware consumer and enterprise apps and services. What’s Hot? Location, location, location: context-aware mobile ad and marketing platforms. Android everywhere. Apps for your car, TV and appliances. Mobile payments and mGiving. Social-social-social-social-social. The Cloud brings large-scale computing resources to miniaturized mobile devices. And more… . . . → Read More: Not your Father’s Wireless Networks: LBS, Android, Car Apps, mGiving & Mobile Social Steal the Show at CTIA Enterprise/Apps and Mobilize 2010
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