By Laurie, on April 9th, 2014%
 CTIA – the Cellular Telephone Industry Association – has rolled their former fall and spring conferences into SUPER MOBILITY WEEK, to be held at the Sands Convention Center in Las Vegas September 8-11, 2015. This all-in-one mobile techfest will bring together the North American mobile industry like never before . . . → Read More: CTIA Super Mobility Week – Las Vegas, September 8-11, 2014
By Laurie, on March 4th, 2014%
 In the words of a favorite cartoon character, Professor Hubert J. Farnsworth of “Futurama”… Good news, everybody! As of this month, I’ve merged my independent consulting practice into 151 Advisors, a global strategic consulting firm for mobile and Cloud-based technology companies. . . . → Read More: Laurie Lamberth Joins 151 Advisors!
By Laurie, on October 15th, 2013%
 Join me at the one mobile conference focused 100% on enterprise solutions — including my favorite segment of the mobile industry: M2M or machine-to-machine. I’m looking forward to hanging with my friends in the M2M zone, enjoying informational Keynotes, and taking in what’s new in the Solutions Exhibition.
MobileCon 2013 will be held at . . . → Read More: MobileCon 2013: The Business and Mobile IT Conference – San Jose, CA, October 16-18, 2013
By Laurie, on June 10th, 2013%
 This year the Connected World Conference captures the heart of the Silicon Valley, June 10-13 at the Santa Clara Convention Center. This year’s program includes a Gadget Giveaway and M2M App Challenge, and speakers from United Parcel Service, Progressive Insurance, Hewlett Packard, at&t, T-Mobile, Sprint, and more. . . . → Read More: Connected World Conference, Santa Clara – June, 2013
By Laurie, on January 17th, 2013%
 Five leading experts in location-based services, and I, shared a lively discussion on the current state of mobile phone location accuracy at the Telecom Council of Silicon Valley’s December, 2012 Mobile Forum: Locations & Beyond. Our 50-minute conversation focused on how to improve the accuracy of mobile phone location fixes, both indoors and out. Here are a few highlights from the panel: . . . → Read More: You’re Where? Telecom Council Panel on Mobile Location Accuracy
By Laurie, on December 13th, 2012%
 Mobile has emerged as one of the most compelling marketing channels during the past decade. All of us are increasingly connected, with our mobile phones at hand 24/7. Already, studies show that more than 50% of adults in all age groups use their mobile phone as a shopping tool. As the Mobile Marketing Association . . . → Read More: The Power of Mobile in the Marketing Mix: MMA 2013 San Francisco Forum
By Laurie, on October 18th, 2012%
 Mobile technologies have finally saturated the enterprise, as evidenced by the throngs of corporate CIO’s and other senior executives prowling the exhibit hall and educational sessions at MobileCON 2012 — CTIA’s renamed fall show, held in San Diego September 9-11, 2012. The conference centered on big themes in enterprise mobility, including “bring you own device” (BYOD), machine-to-machine communications (M2M), location-based services (LBS), long-term evolution networks (LTE), automotive applications, mobile payments and more. . . . → Read More: Mobile Finally Saturates the Enterprise: MobileCON 2012 Recap
By Laurie, on September 24th, 2012%
 Watch Adam Medros, TripAdvisor’s VP of Global Product, discuss how they are creating compelling mobile assistance for travelers with GigaOm Pro Analyst Laurie Lamberth in a video from GigaOm’s September 2012 Mobilize Conference. Adam summarizes discusses TripAdvisor’s learnings from their early mobile apps, along with how they are working to leverage the sensors on mobile phones to provide rich, location-specific information to travelers worldwide. . . . → Read More: TripAdvisor Sees Deep Opportunities in Mobile at GigaOm Mobilize 2012 Conference
By Laurie, on September 24th, 2012%
 The location-based shopping market is set to explode from $1 to $6+ billion in the U.S. by 2016, a compound annual growth rate of over 90%. GigaOm Pro analyst Laurie Lamberth, in a research note titled “How to Win the Location-Based Shopping War” digs into the trends, technologies and companies that are positioned to help the location shopping market achieve this predicted meteoric growth. Lamberth’s note is part of GigaOm Pro’s research anthology “Mobile Sector Analysis 2012,” released on September 19, 2012. The report is available free with a 7-day trial subscription: http://bit.ly/mobseg12GOPro. . . . → Read More: How to Win the Location-Based Shopping War: My Latest Research for GigaOm Pro
By Laurie, on September 14th, 2012%
 GigaOm’s Mobilize 2012 conference, coming up next week, will be a gas! The two-day agenda is packed with technology titans including Dennis Crowley, founder of Foursquare, Vlad Sejnoha, CTO of Nuance and Michelle Munson, President, co-founder and CEO of Aspera. I’ll take the stage twice: on Thursday, September 20, I’ll chat with Adam Medros, TripAdvisor’s VP, Global Product about how to capitalize on the unique qualities of the mobile experience in a 20-minut fireside chat titled “Let Mobile be Mobile.” On Friday the 21st, I’ll join fellow GigaOm Pro Analyst Phil Hendrix and GigaOm’s VP Research, David Card, for an interactive session for GigaOm Pro subscribers titled “Making Mobile Shopping Pay.” . . . → Read More: Mobilize 2012: The Mobile-First World — Sept 20-21, San Francisco
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