Dig into what’s new in digital advertising with me at Ad:Tech West in San Francisco
Showrooming. Everybody’s heard of it by now—conniving shoppers checking out a product in a retail store, then buying it online later for less. Best Buy’s 2012 stock price tumble was largely blamed on showrooming, while other retailers including Target, ToysRUs and PetSmart also felt showrooming’s effect on their bottom lines. But this emphasis on showrooming is misplaced, in my view, and I’m not alone.
Mobile has emerged as one of the most compelling marketing channels during the past decade.
Mobile technologies have finally saturated the enterprise, as evidenced by the throngs of corporate CIO’s and other senior executives prowling the exhibit hall and educational sessions at MobileCON 2012 — CTIA’s renamed fall show, held in San Diego September 9-11, 2012. The conference centered on big themes in enterprise mobility, including “bring you own device” (BYOD), machine-to-machine communications (M2M), location-based services (LBS), long-term evolution networks (LTE), automotive applications, mobile payments and more.
The cellular trade show formerly known as “CTIA Enterprise and Applications” — MobileCON 2012 — is coming up October 9-11 in San Diego. Here’s a preview of the show:
Education: October 10 and 11 will bring Keynote sessions plus mobile case study “Bit Talks,” interactive Thought Leadership sessions, Executive Boardroom Sessions and networking receptions continue from prior shows. The exhibit floor is open bothd days.
Pre-show events on October 9 include CTIA’s October 9 “APP-Solutely Enterprise” workshop, four paartner workshops on M2M, BYOD (Bring your own device) and unified enterprise communications, plus don’t-miss the Wireless Hall of Fame Awards banquet.
Watch Adam Medros, TripAdvisor’s VP of Global Product, discuss how they are creating compelling mobile assistance for travelers with GigaOm Pro Analyst Laurie Lamberth in a video from GigaOm’s September 2012 Mobilize Conference. Adam summarizes discusses TripAdvisor’s learnings from their early mobile apps, along with how they are working to leverage the sensors on mobile phones to provide rich, location-specific information to travelers worldwide.
GigaOm’s Mobilize 2012 conference, coming up next week, will be a gas! The two-day agenda is packed with technology titans including Dennis Crowley, founder of Foursquare, Vlad Sejnoha, CTO of Nuance and Michelle Munson, President, co-founder and CEO of Aspera. I’ll take the stage twice: on Thursday, September 20, I’ll chat with Adam Medros, TripAdvisor’s VP, Global Product about how to capitalize on the unique qualities of the mobile experience in a 20-minut fireside chat titled “Let Mobile be Mobile.” On Friday the 21st, I’ll join fellow GigaOm Pro Analyst Phil Hendrix and GigaOm’s VP Research, David Card, for an interactive session for GigaOm Pro subscribers titled “Making Mobile Shopping Pay.”
With the holiday season right around the corner, it’s time to get your shopping ducks in a row. Mobile shopping applications offer more deals and features than ever.: can add items to a shopping list by scanning their bar code, be alerted to nearby deals, and receive recommendations for items you might be interested in purchasing based on your preferences or items already in the shopping cart.
When you head to the Mall for holiday gift-shopping this season, take along one of
Location-based social networking and shopping applications have stolen the wireless stage during 2010 — and will do so again at the Telecom Council of Silicon Valley’s upcoming Mobile Forum on November 17 — “Check In Here: the Intersection of Hyperlocal and Mobile.” Laurie Lamberth will lead off this event with a 15-minute Analyst Overview, which will cover the history, status, trends and hot players in the LBS social and shopping appsphere.
2010 has been “the year of location services,” at least with respect to consumer applications. In January,