By Laurie, on May 10th, 2013%
 Showrooming. Everybody’s heard of it by now—conniving shoppers checking out a product in a retail store, then buying it online later for less. Best Buy’s 2012 stock price tumble was largely blamed on showrooming, while other retailers including Target, ToysRUs and PetSmart also felt showrooming’s effect on their bottom lines. But this emphasis on showrooming is misplaced, in my view, and I’m not alone. . . . → Read More: How Retailers Can Outdo Showrooming with In-Store Wi-Fi: My Latest Research for GigaOm Pro
By Laurie, on December 13th, 2012%
 [ January 29, 2013 to January 30, 2013. ] Mobile has emerged as one of the most compelling marketing channels during the past decade. All of us are increasingly connected, with our mobile phones at hand 24/7. Already, studies show that more than 50% of adults in all age groups use their mobile phone as a shopping tool. As the Mobile Marketing Association (MMA) [...] . . . → Read More: The Power of Mobile in the Marketing Mix: MMA 2013 San Francisco Forum
By Laurie, on October 18th, 2012%
 Mobile technologies have finally saturated the enterprise, as evidenced by the throngs of corporate CIO’s and other senior executives prowling the exhibit hall and educational sessions at MobileCON 2012 — CTIA’s renamed fall show, held in San Diego September 9-11, 2012. The conference centered on big themes in enterprise mobility, including “bring you own device” (BYOD), machine-to-machine communications (M2M), location-based services (LBS), long-term evolution networks (LTE), automotive applications, mobile payments and more. . . . → Read More: Mobile Finally Saturates the Enterprise: MobileCON 2012 Recap
By Laurie, on September 24th, 2012%
 [ October 10, 2012 to October 11, 2012. ] The cellular trade show formerly known as “CTIA Enterprise and Applications” — MobileCON 2012 — is coming up October 9-11 in San Diego. Here’s a preview of the show: Education: October 10 and 11 will bring Keynote sessions plus mobile case study “Bit Talks,” interactive Thought Leadership sessions, Executive Boardroom Sessions and networking receptions continue from prior shows. The exhibit floor is open bothd days. Pre-show events on October 9 include CTIA’s October 9 “APP-Solutely Enterprise” workshop, four paartner workshops on M2M, BYOD (Bring your own device) and unified enterprise communications, plus don’t-miss the Wireless Hall of Fame Awards banquet. . . . → Read More: MobileCon 2012: Mobile IT and Enterprise
By Laurie, on September 24th, 2012%
 Watch Adam Medros, TripAdvisor’s VP of Global Product, discuss how they are creating compelling mobile assistance for travelers in a new video from GigaOm Pro. Adam summarizes discusses TripAdvisor’s learnings from their early mobile apps with GigaOm Pro Analyst Laurie Lamberth, along with how they are working to leverage the sensors on mobile phones to provide rich, location-specific information to travelers worldwide. . . . → Read More: TripAdvisor Sees Deep Opportunities in Mobile at GigaOm Mobilize 2012 Conference
By Laurie, on September 14th, 2012%
 [ September 20, 2012 8:20 AM to September 21, 2012 6:00 PM. ] GigaOm’s Mobilize 2012 conference, coming up next week, will be a gas! The two-day agenda is packed with technology titans including Dennis Crowley, founder of Foursquare, Vlad Sejnoha, CTO of Nuance and Michelle Munson, President, co-founder and CEO of Aspera. I’ll take the stage twice: on Thursday, September 20, I’ll chat with Adam Medros, TripAdvisor’s VP, Global Product about how to capitalize on the unique qualities of the mobile experience in a 20-minut fireside chat titled “Let Mobile be Mobile.” On Friday the 21st, I’ll join fellow GigaOm Pro Analyst Phil Hendrix and GigaOm’s VP Research, David Card, for an interactive session for GigaOm Pro subscribers titled “Making Mobile Shopping Pay.” . . . → Read More: Mobilize 2012: The Mobile-First World — Sept 20-21, San Francisco
By Laurie, on September 14th, 2012%
 With the holiday season right around the corner, it’s time to get your shopping ducks in a row. Mobile shopping applications offer more deals and features than ever.: can add items to a shopping list by scanning their bar code, be alerted to nearby deals, and receive recommendations for items you might be interested in purchasing based on your preferences or items already in the shopping cart. . . . → Read More: Time to Pick Your Holiday Shopping Apps!
By Laurie, on November 24th, 2010%
 When you head to the Mall for holiday gift-shopping this season, take along one of the new location-enabled shopping apps to help you find bargains and zero in that “perfect gift.” Laurie Lamberth’s December Connected World column, “With a Little Help from my Friends: Location-Based Shopping,” describes how these helpful assistants can earn you [...] . . . → Read More: Are you a Planner? Know-it-All? Socialite? Slacker? Pick a Location-Based App for Holiday Shopping with a Little Help from Laurie Lamberth
By Laurie, on November 9th, 2010%
 [ November 17, 2010; 8:30 AM to 2:00 PM. ] Location-based social networking and shopping applications have stolen the wireless stage during 2010 — and will do so again at the Telecom Council of Silicon Valley’s upcoming Mobile Forum on November 17 — “Check In Here: the Intersection of Hyperlocal and Mobile.” Laurie Lamberth will lead off this event with a 15-minute Analyst Overview, which will cover the history, status, trends and hot players in the LBS social and shopping appsphere. 2010 has been “the year of location services,” at least with respect to consumer applications. In January, . . . → Read More: Check In Here: Lamberth Kicks Off Telecom Council’s Mobile-Social Forum on Nov 17
By Laurie, on September 27th, 2010%
 GigaOm Pro has again tapped Laurie Lamberth to share her analysis and insights on the wireless industry, this time in a Research Note about the fresh set of location-based (LBS) consumer shopping apps that hit the scene in August, 2010. While these announcements — including shopping apps Shopkick, ShopAlerts, AisleBuyer and Facebook’s scene-stealing Places service — all landed in the headlines within two weeks, they represent the crest of a location services wave that’s been building from some time. Why is LBS so hot, all of a sudden? . . . → Read More: Shopping Matters When it Comes to Location-Based Apps: New GigaOm Research Note from Laurie Lamberth
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