The Power of Mobile in the Marketing Mix: MMA 2013 San Francisco Forum

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Mobile has emerged as one of the most compelling marketing channels during the past decade.  All of us are increasingly connected, with our mobile phones at hand 24/7.  Already, studies show that more than 50% of adults in all age groups use their mobile phone as a shopping tool.  As the Mobile Marketing Association . . . → Read More: The Power of Mobile in the Marketing Mix: MMA 2013 San Francisco Forum