The Power of Mobile in the Marketing Mix: MMA 2013 San Francisco Forum

Mobile has emerged as one of the most compelling marketing channels during the past decade.  All of us are increasingly connected, with our mobile phones at hand 24/7.  Already, studies show that more than 50% of adults in all age groups use their mobile phone as a shopping tool.  As the Mobile Marketing Association . . . → Read More: The Power of Mobile in the Marketing Mix: MMA 2013 San Francisco Forum