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 [ January 29, 2013 to January 30, 2013. ] Mobile has emerged as one of the most compelling marketing channels during the past decade. All of us are increasingly connected, with our mobile phones at hand 24/7. Already, studies show that more than 50% of adults in all age groups use their mobile phone as a shopping tool. As the Mobile Marketing Association (MMA) [...] . . . → Read More: The Power of Mobile in the Marketing Mix: MMA 2013 San Francisco Forum  Comments are closed  Events, News  audience metrics, check-in, indoor LBS, LBS, LBS shopping, mobile advertising, mobile coupons, mobile wallet  The location-based shopping market is set to explode from $1 to $6+ billion in the U.S. by 2016, a compound annual growth rate of over 90%. GigaOm Pro analyst Laurie Lamberth, in a research note titled “How to Win the Location-Based Shopping War” digs into the trends, technologies and companies that are positioned to help the location shopping market achieve this predicted meteoric growth. Lamberth’s note is part of GigaOm Pro’s research anthology “Mobile Sector Analysis 2012,” released on September 19, 2012. The report is available free with a 7-day trial subscription: http://bit.ly/mobseg12GOPro. . . . → Read More: How to Win the Location-Based Shopping War: My Latest Research for GigaOm Pro Comments are closed News check-in, context aware, GigaOm, LBS, LBS shopping, location-based services, mobile advertising, mobile coupons, mobile social networking, mobile wallet, Mobilize, wayfinding  [ September 20, 2012 8:20 AM to September 21, 2012 6:00 PM. ] GigaOm’s Mobilize 2012 conference, coming up next week, will be a gas! The two-day agenda is packed with technology titans including Dennis Crowley, founder of Foursquare, Vlad Sejnoha, CTO of Nuance and Michelle Munson, President, co-founder and CEO of Aspera. I’ll take the stage twice: on Thursday, September 20, I’ll chat with Adam Medros, TripAdvisor’s VP, Global Product about how to capitalize on the unique qualities of the mobile experience in a 20-minut fireside chat titled “Let Mobile be Mobile.” On Friday the 21st, I’ll join fellow GigaOm Pro Analyst Phil Hendrix and GigaOm’s VP Research, David Card, for an interactive session for GigaOm Pro subscribers titled “Making Mobile Shopping Pay.” . . . → Read More: Mobilize 2012: The Mobile-First World — Sept 20-21, San Francisco  When you head to the Mall for holiday gift-shopping this season, take along one of the new location-enabled shopping apps to help you find bargains and zero in that “perfect gift.” Laurie Lamberth’s December Connected World column, “With a Little Help from my Friends: Location-Based Shopping,” describes how these helpful assistants can earn you [...] . . . → Read More: Are you a Planner? Know-it-All? Socialite? Slacker? Pick a Location-Based App for Holiday Shopping with a Little Help from Laurie Lamberth Comments are closed News check-in, connected devices, context aware, indoor LBS, LBS, LBS shopping, location-based services, mobile advertising, mobile coupons, mobile social networking, wayfinding  [ November 17, 2010; 8:30 AM to 2:00 PM. ] Location-based social networking and shopping applications have stolen the wireless stage during 2010 — and will do so again at the Telecom Council of Silicon Valley’s upcoming Mobile Forum on November 17 — “Check In Here: the Intersection of Hyperlocal and Mobile.” Laurie Lamberth will lead off this event with a 15-minute Analyst Overview, which will cover the history, status, trends and hot players in the LBS social and shopping appsphere. 2010 has been “the year of location services,” at least with respect to consumer applications. In January, . . . → Read More: Check In Here: Lamberth Kicks Off Telecom Council’s Mobile-Social Forum on Nov 17 Comments are closed Events, News check-in, Cloud, indoor LBS, LBS shopping, location-based services, mobile social networking, Mobile Web, OOH, out-of-home advertising, Telecom Council, wayfinding  The U.S. mobile industry has an upbeat feel this fall: LTE is finally here with MetroPCS’s scoop-the-big-guys Vegas launch, sexy new devices such as Samsung’s Android-inside Galaxy Tab(let) are generating excitement, and location intelligence is enabling huge crop of context-aware consumer and enterprise apps and services. What’s Hot? Location, location, location: context-aware mobile ad and marketing platforms. Android everywhere. Apps for your car, TV and appliances. Mobile payments and mGiving. Social-social-social-social-social. The Cloud brings large-scale computing resources to miniaturized mobile devices. And more… . . . → Read More: Not your Father’s Wireless Networks: LBS, Android, Car Apps, mGiving & Mobile Social Steal the Show at CTIA Enterprise/Apps and Mobilize 2010 Comments are closed News android, check-in, Cloud, connected car, connected devices, context aware, CTIA, GigaOm, LBS, LBS shopping, location-based services, M2M, mGiving, mobile social networking, Mobile Web, Mobilize, Wireless Hall of Fame, Wireless History Foundation |
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