Ad:Tech West – San Francisco, CA – March 26-27, 2014
Dig into what’s new in digital advertising with me at Ad:Tech West in San Francisco
You’re Where? Telecom Council Panel on Mobile Location Accuracy
Five leading experts in location-based services, and I, shared a lively discussion on the current state of mobile phone location accuracy at the Telecom Council of Silicon Valley’s December, 2012 Mobile Forum: Locations & Beyond. Our 50-minute conversation focused on how to improve the accuracy of mobile phone location fixes, both indoors and out. Here are a few highlights from the panel:
The Power of Mobile in the Marketing Mix: MMA 2013 San Francisco Forum
Mobile has emerged as one of the most compelling marketing channels during the past decade.
Lamberth to Discuss Bulzī Media on The Peggy Smedley Show
Listen in on August 17, 2010 at 10:30 am Pacific time to hear Laurie Lamberth discuss Bulzī Media’s revolutionary new method to provide direct-measured audience metrics to the outdoor advertising industry.
Digital Hollywood Recap: Santa Monica, May 4-7, 2009
The Digital Hollywood Spring conference, held in Santa Monica May 4-7, 2009, provided many useful insights on digital media and how mobile can dramatically expand distribution. Insights gleaned from the conference are summarized here, around these topics: Event/Industry Overall Feel, The Living Room as “Ground Zero,” Hypertargeted Advertising, Mobility, the dawn of “Medialess Media,” and thoughts about the conference i