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 Dig into what’s new in digital advertising with me at Ad:Tech West in San Francisco March 26-27, 2014. The conference sponsor, DMG Events USA, promises: “… two action-packed days with keynotes, education led by digital marketing’s best and brightest, hundreds of leading-edge suppliers, nonstop networking” with …”8,500+ marketing and technology professionals from all over . . . → Read More: Ad:Tech West – San Francisco, CA – March 26-27, 2014  Five leading experts in location-based services, and I, shared a lively discussion on the current state of mobile phone location accuracy at the Telecom Council of Silicon Valley’s December, 2012 Mobile Forum: Locations & Beyond. Our 50-minute conversation focused on how to improve the accuracy of mobile phone location fixes, both indoors and out. Here are a few highlights from the panel: . . . → Read More: You’re Where? Telecom Council Panel on Mobile Location Accuracy  Comments are closed  Archive  audience metrics, context aware, LBS, M2M, out-of-home advertising, Telecom Council  Mobile has emerged as one of the most compelling marketing channels during the past decade. All of us are increasingly connected, with our mobile phones at hand 24/7. Already, studies show that more than 50% of adults in all age groups use their mobile phone as a shopping tool. As the Mobile Marketing Association . . . → Read More: The Power of Mobile in the Marketing Mix: MMA 2013 San Francisco Forum Comments are closed Archive audience metrics, check-in, indoor LBS, LBS, LBS shopping, mobile advertising, mobile coupons, mobile wallet  Listen in on August 17, 2010 at 10:30 am Pacific time to hear Laurie Lamberth discuss Bulzī Media’s revolutionary new method to provide direct-measured audience metrics to the outdoor advertising industry. . . . → Read More: Lamberth to Discuss Bulzī Media on The Peggy Smedley Show Comments are closed Archive audience metrics, Bulzi Media, demographics, digital signage, LBS, location-based services, M2M, OOH, out-of-home advertising  The Digital Hollywood Spring conference, held in Santa Monica May 4-7, 2009, provided many useful insights on digital media and how mobile can dramatically expand distribution. Insights gleaned from the conference are summarized here, around these topics: Event/Industry Overall Feel, The Living Room as “Ground Zero,” Hypertargeted Advertising, Mobility, the dawn of “Medialess Media,” and thoughts about the conference i . . . → Read More: Digital Hollywood Recap: Santa Monica, May 4-7, 2009 Comments are closed Archive audience metrics, Cloud, connected devices, Digital Hollywood, digital signage, indoor LBS, LBS, location-based services, M2M, mobile social networking |
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Copyright © 2017 Laurie Lamberth: IoT and ad:tech Strategist - All Rights Reserved |
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