By Laurie, on January 31st, 2014%
 Dig into what’s new in digital advertising with me at Ad:Tech West in San Francisco March 26-27, 2014. The conference sponsor, DMG Events USA, promises:
“… two action-packed days with keynotes, education led by digital marketing’s best and brightest, hundreds of leading-edge suppliers, nonstop networking” with …”8,500+ marketing and technology professionals from all over . . . → Read More: Ad:Tech West – San Francisco, CA – March 26-27, 2014
By Laurie, on January 17th, 2013%
 Five leading experts in location-based services, and I, shared a lively discussion on the current state of mobile phone location accuracy at the Telecom Council of Silicon Valley’s December, 2012 Mobile Forum: Locations & Beyond. Our 50-minute conversation focused on how to improve the accuracy of mobile phone location fixes, both indoors and out. Here are a few highlights from the panel: . . . → Read More: You’re Where? Telecom Council Panel on Mobile Location Accuracy
By Laurie, on December 13th, 2012%
 Mobile has emerged as one of the most compelling marketing channels during the past decade. All of us are increasingly connected, with our mobile phones at hand 24/7. Already, studies show that more than 50% of adults in all age groups use their mobile phone as a shopping tool. As the Mobile Marketing Association . . . → Read More: The Power of Mobile in the Marketing Mix: MMA 2013 San Francisco Forum
By Laurie, on August 14th, 2010%
 Listen in on August 17, 2010 at 10:30 am Pacific time to hear Laurie Lamberth discuss Bulzī Media’s revolutionary new method to provide direct-measured audience metrics to the outdoor advertising industry. . . . → Read More: Lamberth to Discuss Bulzī Media on The Peggy Smedley Show
By Laurie, on May 7th, 2009%
 The Digital Hollywood Spring conference, held in Santa Monica May 4-7, 2009, provided many useful insights on digital media and how mobile can dramatically expand distribution. Insights gleaned from the conference are summarized here, around these topics: Event/Industry Overall Feel, The Living Room as “Ground Zero,” Hypertargeted Advertising, Mobility, the dawn of “Medialess Media,” and thoughts about the conference i . . . → Read More: Digital Hollywood Recap: Santa Monica, May 4-7, 2009
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