You’re Where? Telecom Council Panel on Mobile Location Accuracy

audience metrics, context aware, LBS, M2M, out-of-home advertising

Five leading experts in location-based services, and I, shared a lively discussion on the current state of mobile phone location accuracy at the Telecom Council of Silicon Valley’s December, 2012 Mobile Forum: Locations & Beyond. Our 50-minute conversation focused on how to improve the accuracy of mobile phone location fixes, both indoors and out. Here are a few highlights from the panel: . . . → Read More: You’re Where? Telecom Council Panel on Mobile Location Accuracy

The Power of Mobile in the Marketing Mix: MMA 2013 San Francisco Forum

Golden_Gate_bridge

Mobile has emerged as one of the most compelling marketing channels during the past decade.  All of us are increasingly connected, with our mobile phones at hand 24/7.  Already, studies show that more than 50% of adults in all age groups use their mobile phone as a shopping tool.  As the Mobile Marketing Association . . . → Read More: The Power of Mobile in the Marketing Mix: MMA 2013 San Francisco Forum

Lamberth to Discuss Bulzī Media on The Peggy Smedley Show

Peggy Smedley Show

Listen in on August 17, 2010 at 10:30 am Pacific time to hear Laurie Lamberth discuss Bulzī Media’s revolutionary new method to provide direct-measured audience metrics to the outdoor advertising industry. . . . → Read More: Lamberth to Discuss Bulzī Media on The Peggy Smedley Show