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 [ December 11, 2012; ] Five leading experts in location-based services, and I, shared a lively discussion on the current state of mobile phone location accuracy at the Telecom Council of Silicon Valley’s December, 2012 Mobile Forum: Locations & Beyond. Our 50-minute conversation focused on how to improve the accuracy of mobile phone location fixes, both indoors and out. Here are a few highlights from the panel: . . . → Read More: You’re Where? Telecom Council Panel on Mobile Location Accuracy  Comments are closed  Events, News  audience metrics, context aware, LBS, M2M, out-of-home advertising, Telecom Council  [ January 29, 2013 to January 30, 2013. ] Mobile has emerged as one of the most compelling marketing channels during the past decade. All of us are increasingly connected, with our mobile phones at hand 24/7. Already, studies show that more than 50% of adults in all age groups use their mobile phone as a shopping tool. As the Mobile Marketing Association (MMA) [...] . . . → Read More: The Power of Mobile in the Marketing Mix: MMA 2013 San Francisco Forum Comments are closed Events, News audience metrics, check-in, indoor LBS, LBS, LBS shopping, mobile advertising, mobile coupons, mobile wallet  [ August 17, 2010; 10:30 AM to 10:45 AM. ] Listen in on August 17, 2010 at 10:30 am Pacific time to hear Laurie Lamberth discuss Bulzī Media’s revolutionary new method to provide direct-measured audience metrics to the outdoor advertising industry. . . . → Read More: Lamberth to Discuss Bulzī Media on The Peggy Smedley Show Comments are closed Events, News audience metrics, Bulzi Media, demographics, digital signage, LBS, location-based services, M2M, OOH, out-of-home advertising |
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