Dig into what’s new in digital advertising with me at Ad:Tech West in San Francisco
Five leading experts in location-based services, and I, shared a lively discussion on the current state of mobile phone location accuracy at the Telecom Council of Silicon Valley’s December, 2012 Mobile Forum: Locations & Beyond. Our 50-minute conversation focused on how to improve the accuracy of mobile phone location fixes, both indoors and out. Here are a few highlights from the panel:
Mobile has emerged as one of the most compelling marketing channels during the past decade.
Listen in on August 17, 2010 at 10:30 am Pacific time to hear Laurie Lamberth discuss Bulzī Media’s revolutionary new method to provide direct-measured audience metrics to the outdoor advertising industry.
The Digital Hollywood Spring conference, held in Santa Monica May 4-7, 2009, provided many useful insights on digital media and how mobile can dramatically expand distribution. Insights gleaned from the conference are summarized here, around these topics: Event/Industry Overall Feel, The Living Room as “Ground Zero,” Hypertargeted Advertising, Mobility, the dawn of “Medialess Media,” and thoughts about the conference i