Laurie Lamberth is a business development, marketing and strategy whiz with 20 years’ experience, specializing in mobile, M2M, the Internet of Things and digital media with proven success building resilient revenue streams and driving high-value wireless products and services from concept to market. Laurie launched Nextel’s first market, propelled Nextel’s growth in various Marketing positions, and recruited mobile network, device and application partners as Business Development Director for Nextel, Sprint Nextel and Powerwave Technologies.
Since leaving Sprint Nextel, Laurie has leveraged her wireless carrier experience into a new career divided between writing research reports and articles on the wireless insdustry and helping high-tech clients grow their businesses with her marketing, business development and strategy expertise. She’s a business development “black belt” with rich experience and contacts in mobile, M2M, digital media, addressable advertising and digital out-of-home (DOOH).
Laurie launched Nextel Communications’ first market in Los Angeles in 1993, then stuck around to help Nextel grow from a scrappy start-up into a Tier 1 mobile operator. She moved into Business Development in 2000, when Nextel launched wireless data service, with the mission to recruit mobile device and application partners to Nextel’s data services portfolio.
In her last job before Nextel, Laurie helped raised $8.3 million in venture funding as Controller for a startup medical device manufacturer. She spent the first decade of her career in Finance and I.T. positions, and is a California CPA and Certified Management Accountant (both inactive). Laurie holds an MBA from UCLA’s Anderson School and a B.S. in Accounting from California State University, Long Beach. She’s also extended her education with workshops in Strategic Negotiation and Leadership at the Harvard Business School.
Laurie publishes articles and research papers on a wide variety of topics related to the Internet of Things, including the smart grid, location-based services (LBS), wireless networks, connected devices and machine-to-machine communications (M2M). Her regular “Unplugged” column in Connected World Magazine explores how growing connectivity affects our daily lives.