Mobile has emerged as one of the most compelling marketing channels during the past decade. All of us are increasingly connected, with our mobile phones at hand 24/7. Already, studies show that more than 50% of adults in all age groups use their mobile phone as a shopping tool. As the Mobile Marketing Association (MMA) puts it: “… it’s abundantly apparent that mobile’s ‘power of the personal’ must be at the heart of the connected experience, supporting and strengthening all channels in a successful marketing mix.”
Join me and hundreds of traditional and digital marketing executives at this year’s MMA 2013 North American Forum in San Francisco, January 29-30, to hear from leading marketing pioneers who are blazing the trails with mobile at the center of their broader marketing strategies. Discover how mobile can:
- accelerate the path to purchase
- build customer loyalty
- allow advertisers to use detailed analytics never before available to optimize your campaigns across channels
- transform what your customers think about your brand, and your business.
This two-day session should give you a roadmap you can use to transform what your customers think about your brand, products and business – and you you can keep them coming back.
Learn about and register for the MMA North American Forum here. I hope you decide to join us!