GigaOm Pro has published a new research anthology on the mobile industry that includes my research note, “How to Win the Location-Based Shopping War.” The report, titled Mobile Sector Analysis 2012, is available with a trial subscription to GigaOm Pro and covers what’s new in handsets, apps, networks, carrier business models and — my contribution — mobile and location-based shopping.
“How to Win the Location-Based Shopping War” recaps the winners and losers since location-based shopping exploded onto the mobile stage in August, 2012. Location-based shopping is set to grow from current $.5-$1.5 billion U.S. market size to over $6 billion in 2016, a compound annual growth rate of over 90%. I dig through the reasons why this forecast should be achievable, including trends such as omnichannel marketing, local vs. national, and big data that will enable the evolution of this market. Companies to watch are also highlighted, and I make a few predictions about what will come next.
You can download the full research briefing covering all sectors with a 7-day free trial subscription to GigaOm Pro. Yes, they require a credit card to get going but their unsubscribe process is simple. Besides, at $299 per year, GigaOm Pro is the best research value on the planet. You get in-depth research on a wide variety of technology segments for a song. Why wait?
Click here for an overview of the report, and to download it with a trial subscription: Mobile Industry Segment Analysis 2012 at GigaOm Pro
