The Power of Mobile in the Marketing Mix: MMA 2013 San Francisco Forum
Mobile has emerged as one of the most compelling marketing channels during the past decade.
All I Want is Everything Connected: Nov/Dec Connected World Column
Once again, it’s time to consider holiday gifts — not only what to give, but what you’d like to receive. And here’s the rub: after more than a decade during which device designers have connected almost everything to the Internet, there are still a few connected devices I’d like to see that have not been invented.
Mobile Finally Saturates the Enterprise: MobileCON 2012 Recap
Mobile technologies have finally saturated the enterprise, as evidenced by the throngs of corporate CIO’s and other senior executives prowling the exhibit hall and educational sessions at MobileCON 2012 — CTIA’s renamed fall show, held in San Diego September 9-11, 2012. The conference centered on big themes in enterprise mobility, including “bring you own device” (BYOD), machine-to-machine communications (M2M), location-based services (LBS), long-term evolution networks (LTE), automotive applications, mobile payments and more.
Wireless Hall of Fame Banquet, San Diego, October 9th — Best MobileCon Networking!
Don’t miss the most important networking event at MobileCon 2012: the Wireless Hall of Fame Awards banquet, which is the night before the show officially opens. The Wireless Hall of Fame Banquet provides the best top-level networking opportunities of the entire MobileCon show. Plus it’s a great excuse to dress up and enjoy a fine night out. Don’t miss this event. It’s well worth the price of admission.
MobileCon 2012: Mobile IT and Enterprise
The cellular trade show formerly known as “CTIA Enterprise and Applications” — MobileCON 2012 — is coming up October 9-11 in San Diego. Here’s a preview of the show:
Education: October 10 and 11 will bring Keynote sessions plus mobile case study “Bit Talks,” interactive Thought Leadership sessions, Executive Boardroom Sessions and networking receptions continue from prior shows. The exhibit floor is open bothd days.
Pre-show events on October 9 include CTIA’s October 9 “APP-Solutely Enterprise” workshop, four paartner workshops on M2M, BYOD (Bring your own device) and unified enterprise communications, plus don’t-miss the Wireless Hall of Fame Awards banquet.
TripAdvisor Sees Deep Opportunities in Mobile at GigaOm Mobilize 2012 Conference
Watch Adam Medros, TripAdvisor’s VP of Global Product, discuss how they are creating compelling mobile assistance for travelers with GigaOm Pro Analyst Laurie Lamberth in a video from GigaOm’s September 2012 Mobilize Conference. Adam summarizes discusses TripAdvisor’s learnings from their early mobile apps, along with how they are working to leverage the sensors on mobile phones to provide rich, location-specific information to travelers worldwide.
How to Win the Location-Based Shopping War: My Latest Research for GigaOm Pro
The location-based shopping market is set to explode from $1 to $6+ billion in the U.S. by 2016, a compound annual growth rate of over 90%. GigaOm Pro analyst Laurie Lamberth, in a research note titled “How to Win the Location-Based Shopping War” digs into the trends, technologies and companies that are positioned to help the location shopping market achieve this predicted meteoric growth. Lamberth’s note is part of GigaOm Pro’s research anthology “Mobile Sector Analysis 2012,” released on September 19, 2012. The report is available free with a 7-day trial subscription: http://bit.ly/mobseg12GOPro.
Mobilize 2012: The Mobile-First World — Sept 20-21, San Francisco
GigaOm’s Mobilize 2012 conference, coming up next week, will be a gas! The two-day agenda is packed with technology titans including Dennis Crowley, founder of Foursquare, Vlad Sejnoha, CTO of Nuance and Michelle Munson, President, co-founder and CEO of Aspera. I’ll take the stage twice: on Thursday, September 20, I’ll chat with Adam Medros, TripAdvisor’s VP, Global Product about how to capitalize on the unique qualities of the mobile experience in a 20-minut fireside chat titled “Let Mobile be Mobile.” On Friday the 21st, I’ll join fellow GigaOm Pro Analyst Phil Hendrix and GigaOm’s VP Research, David Card, for an interactive session for GigaOm Pro subscribers titled “Making Mobile Shopping Pay.”
Time to Pick Your Holiday Shopping Apps!
With the holiday season right around the corner, it’s time to get your shopping ducks in a row. Mobile shopping applications offer more deals and features than ever.: can add items to a shopping list by scanning their bar code, be alerted to nearby deals, and receive recommendations for items you might be interested in purchasing based on your preferences or items already in the shopping cart.
Metawatch Update: Meet the Strata
Metawatch’s new Strata — their first consumer product — is a handsome smart watch that brings notifications from your smartphone to your wrist, letting you decide at a glance whether to pull your phone out of your pocket to answer a call or respond to a text… or whether that can wait until later. Strata steps out in front of Metawatch’s first model with water resistance, fitness apps, and compatibility with both Android and iOs smartphones.