NEWPORT BEACH, CA – Bulzi Media (www.bulzi.com), the leading innovator in real-time audience measurement and metrics for the Out Of Home (OOH) advertising market, announced today the appointment of Laurie Lamberth as Vice President, Business Development. In this role, Laurie will leverage her extensive background in the wireless industry to build alliances with key technology partners in order to drive Bulzi’s revolutionary OOH metrics platform to market.
“Laurie has made her mark as a successful and well-connected Wireless business development professional,” said Brent McKayCEO of Bulzi Media. “She’s already put her feet down and is working to bring in the partners we need to support the nationwide launch of our SignsEye® audience measurement solution. We’re thrilled to bring Laurie’s experience into Bulzi.”
“It’s an honor to join the Bulzi team,” said Lamberth. “The company has developed technology that should drive up the value of out of home advertising by providing – for the first time – real-time audience traffic and demographics. No longer do we have to rely solely on car counts and survey data that is years old. I’m excited to help Bulzi bring this much-needed technology to the Outdoor ad industry.”
Laurie gained her start in the wireless industry as a member of the management team that launched Nextel Communications’ first market in Los Angeles, CA, and recruited mobile device and application partners as Business Development Director for Nextel, Sprint Nextel and Powerwave Technologies. She is a subject matter expert in machine-to-machine (M2M), enterprise mobility, location-based services, service pricing & channel development.
About Bulzi Media
Bulzi Media specializes in media measurement technologies for Out Of Home (OOH) advertising network owners and operators. The company’s SignsEye® product line features direct-measured traffic and irrefutable proof of performance, repositioning OOH to best-in-class vs. other media choices, based on fundamental audience characterization metrics.
Bulzi and SignsEye are registered trademarks of Bulzi Media, Inc. For more information about Bulzi Media, visit www.bulzi.com.