Laurie Lamberth

COO/VP | Operations | Business Development | Strategy

                                     IoT | OTT/CTV | DOOH | Digital Advertising |ad:tech

AlwaysOn, mobile, Power PlayerLaurie Lamberth is a results-oriented technology leader with 20+ years experience in mobile, Internet of Things (IoT), and ad:tech.  Her multi-screen digital advertising experience is focused on strategy, operations and revenue optimization.  Laurie also developed and launched IoT solutions for Fortune 250, growth and startup businesses.  She’s a strategic problem solver, expert relationship builder, passionate player, and people grower with strong leadership skills learned in the trenches from C-level executives in wireless and ad:tech.

Laurie Lamberth leverages her experience in mobile, IoT/M2M and ad:tech to help businesses capitalize on emerging trends and profitably launch and grow their businesses.

Laurie lives and works in Arvada, CO.

Selected accomplishments:

  • Built ad operations strategy and processes to support programmatic and direct in-room TV and Wi-Fi advertising at a leading U.S. hotel chain, with 600K rooms coming online Q4 2019 through 2020.
  • Developed privacy strategy and serve as compliance officer for Bulzī Media’s NAI- and GDPR-compliant consumer intelligence system, which provides real-time insights into consumers exposed to DOOH screens.
  • Business lead for development and launch of a highly popular connected device that generated over $500 million annual revenue its third year post-launch.
  • Raised $8.5 million in venture capital (medical device startup), and $6 million in private equity capital (ad:tech startup).
  • Authored “Unplugged” column in Connected World Magazine and five research reports for GigaOm Research.
  • Recognized as a “Woman of M2M” by Connected World Magazine, a “Power Player in Mobile” by AlwaysOn Networks and a “Top 100 Internet of Things Influencer” by Onalytica Research