AlwaysOn, mobile, Power Player Laurie Lamberth


COO/VP | Operations | Business Development

 IoT | OTT/CTV | DOOH | Digital Advertising |ad:tech

Writer | Editor


Laurie Lamberth in Tech

Laurie Lamberth is a results-oriented technology leader with 20+ years experience in mobile, Internet of Things (IoT), and ad:tech.  Her multi-screen digital advertising experience is focused on strategy, operations and revenue optimization.  Laurie also developed and launched IoT solutions for Fortune 250, growth and startup businesses.  She’s a strategic problem solver, expert relationship builder, passionate player, and people grower with strong leadership skills learned in the trenches from C-level executives in wireless and ad:tech.

Laurie Lamberth leverages her experience in mobile, IoT/M2M and ad:tech to help businesses capitalize on emerging trends and profitably launch and grow their businesses.

Selected accomplishments:

  • Built ad operations strategy and processes to support programmatic and direct in-room TV and Wi-Fi advertising at a leading U.S. hotel chain, with 600K rooms coming online Q4 2019 through 2020.
  • Developed privacy strategy and serve as compliance officer for Bulzī Media’s NAI- and GDPR-compliant consumer intelligence system, which provides real-time insights into consumers exposed to DOOH screens.
  • Business lead for development and launch of a highly popular connected device that generated over $500 million annual revenue its third year post-launch.
  • Raised $8.5 million in venture capital (medical device startup), and $6 million in private equity capital (ad:tech startup).
  • Recognized as a “Woman of M2M” by Connected World Magazine, a “Power Player in Mobile” by AlwaysOn Networks and a “Top 100 Internet of Things Influencer” by Onalytica Research


Laurie Lamberth in Writing/Editing

Laurie Lamberth has a lifelong love for the English language, which showed up early through her work writing and editing her school’s newspapers. She is a skilled and prolific business documents writer: through her various technology positions and as a technology consultant, Laurie has penned thousands of internal reports, recommendations, memoranda, presentations, contracts and the like.

Laurie has published numerous technology magazine articles and research papers, including authoring the column “Unplugged” on the Internet of Things/IoT in the bi-monthly magazine Connected World for five years. She also wrote several research reports for GigaOm Research. These are listed in the Publications page of this site.

In 2012, Laurie extended her writing work to include editing The LED Grow Book by Christopher Sloper. The LED Grow Book describes LED grow lights, how they function, and how to deploy them, and also includes a primer on good indoor growing practices. It has received critical acclaim from indoor growing magazines including Maximum Yield and Cannabis Business Times, and is frequently used as a reference work in commercial cannabis growing facilities.

Version 1 of The LED Grow Book was published in 2013, version 2 in 2017, and version 3 preview in 2019. Version 3 is slated for publication in mid-2020. Laurie has also edited numerous articles by The LED Grow Book author Christopher Sloper published in various indoor growing and cannabis cultivation magazines.


Laurie Lamberth lives and works in Arvada, CO. The Contact page has information about how to reach her.